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Branding is a critical aspect of any business, large or small. It is the way a company presents itself to the public and distinguishes itself from competitors. A strong brand can help a business st...

The PESTEL framework is a tool used in business and strategic management to analyze and evaluate the macro-environmental factors that may impact an organization. It stands for Political, Economic, ...

Porter's Five Forces is a model developed by Michael Porter, a professor at Harvard Business School, to analyze the competitive forces in an industry and how they impact the profitability of busine...